BOBST aims to maximize huge potential in North African market after successful printpack alger 2020

PrintPack 2020

Digitalization, automation and connectivity were hot topics of conversation at the BOBST stand during printpack alger 2020. The 7th edition of the merchandise testify, which took place in Algiers ix-xi March 2020, brought together leading experts in the press, paper and packaging industry in the Maghreb (Northwest African) region.

BOBST was one of the major exhibitors at the event, with representatives from across its folding carton, corrugated, flexible packaging, labels and services business units on manus at the BOBST stand up to talk over the company's latest solutions with attendees.

"We spoke to many delegates across a wide range of industry sectors, but the same themes consistently emerged, namely the demand for greater digitalization, automation and connectivity," said Samir Khoudja, full general manger Bobst Africa and Middle East. "These are major areas of focus for u.s.a. and information technology was a wonderful opportunity to discuss many of the new BOBST technologies that can help brand owners to meet customer expectations. We encounter the Africa and Middle East region equally ane of huge potential growth, and we are already helping to provide a competitive advantage to many customers in the region."

Algeria – where printpack is held – is an excellent example of industry growth and innovation in the region. Algeria is the largest importer of packaging technology in Africa and the Middle Due east, followed by South Africa and Egypt. The figures confirm how much Algeria is investing in new technologies in packaging product.

"The merchandise prove was an inspiring, forward-looking event, which dealt with the important questions, especially effectually what the industry in the region needs to practise to continue pace with the major trends," said Mohamed Hassairi. "One of the key topics that came up in many conversations was the demand for skillful education in the press and packaging manufacture to ensure we can all advance our knowledge in a rapidly-moving more digital world. BOBST – along with many of its industry partners – has an important role to play here."

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